UPDATE EARTH aims to create companies from Japan that will take the world by storm and transform society for the better. We leverage Japan's renowned technological expertise and innovative ideas to drive growth in global markets and tackle challenges on a global scale.

At the pitch event in THAILAND, we continue to promote innovation between Japan and Thailand by inviting the top award winner to "UPDATE EARTH 2024," positioning Thailand as a stepping stone for UPDATE EARTH’s international expansion.

Thirteen startups and companies from Thailand participated in the pitch:

• Mallika Interfood：Offers freeze-dried mangoes grown on their own farm, enriched with calcium and vitamins.
• Sampran food：Supplies beans, spices, and seasonings under the brand Red Chip.
• Dcharoensuptrading：Produces essential oils used in skincare and massage.
• TripleCycleLine：A sustainable apparel company developing functional recycled polyester.
• Ultimate Destiny：Uses AI for facial recognition-based astrology readings.
• Create Economy Agency：Develops IPs using original characters.
• Creative Economy Social Enterprise：Focuses on app development, talent cultivation, and related product creation through creative IPs.
• Arwama：Engages in IP licensing with the character “Warbie Yama.”
• Liffolab：Utilizes the character "Shoe Sheep" for IP licensing.
• Takeoff：Engages in games and IP licensing using the character “Tsuka Neko.”
• Leila Amulets：Offers jewelry and characters inspired by Thai traditions.
• Kai3 Publishing Limited Partnership：Engages in IP licensing with characters.
• Algorhym Project：Operates in the VTuber business.
• ※Listed in order of presentation.

Following the pitches, a networking session was held where Japanese companies actively exchanged ideas with interested Thai businesses.

Approximately 100 entrepreneurs, startups, major corporations, and government officials attended the THAI EXPO TOKYO 2024, with the expectation of creating new innovation opportunities through collaboration between Thailand and Japan.