The UPDATE EARTH Competition is the largest business contest in Japan, open to a wide range of participants, from students to entrepreneurs, regardless of age or business status. It consists of two categories: the NIPPON INNOVATION AWARD and the NIPPON INNOVATION TRYOUT. The competition aims to discover and nurture new talent in innovation while increasing opportunities for various players and companies to connect. Additionally, it seeks to enhance the visibility and development of entrepreneurs through public recognition and PR opportunities, ultimately fostering the creation of groundbreaking business ideas.