COMPETITION
2025
UPDATE EARTH Compeititon
NIPPON
INNOVATION
AWARD
2025
UPDATE EARTH Compeititon
NIPPON
INNOVATION
TRYOUT
About “UPDATE EARTH Competition”
UPDATE EARTH Competition is one of the largest business competitions in Japan. It's open to people of various ages and business backgrounds, from students to entrepreneurs, and consists of two categories: the NIPPON INNOVATION AWARD and the NIPPON INNOVATION TRYOUT. It aims to discover and support the development of new innovative human resources and reserves, as well as to create unprecedented business ideas by increasing opportunities for matching various players and companies, expanding public recognition and cultivation of entrepreneurs, and acquiring PR opportunities.This competition broadly invites and honors business ideas and plans that will UPDATE the Earth. The UPDATE EARTH Competition is a foundational initiative of UPDATE EARTH, focused on the 'discovery' and 'growth' of innovators.
 
In collaboration with innovation awards and contests throughout Japan, we will invite prominent entrepreneurs, investors, supporters, and judges who are active worldwide to present awards to the most notable entrepreneurs and startups in Japan today. In addition, the event facilitates networking opportunities will be provided for attendees and speakers on the day of the event, with the aim of further revitalizing Japan's innovation scene.
 
DIVISIONS
Aplication Categories
 
NIPPON INNOVATION AWARD
Uncovering business ideas
 
 
We are looking for
business ideas
that have the potential to "UPDATE the Earth"
 
 
We are looking for
 
business ideas
that have the potential to "UPDATE the Earth"
NIPPON INNOVATION TRYOUT
Business Development Support
 
 
For "Born Global Entrepreneurs" we are committed to providing
a conducive business growth environment
and offer a variety of business growth support such as investment and PR
 
 
For "Born Global Entrepreneurs" we are committed to providing
 
a conducive business growth environment
and offer a variety of business growth support such as investment and PR
Supporters' Recommendation
 
Recognizing SupportersWho Contribute to Updating the Earth by

Supporting Entrepreneurs

 
 
Recognizing Supporters Who Contribute to Updating the Earth by Supporting Entrepreneurs
 
GUIDELINE
ガイドライン
REQUIREMENTS
Eligibility
Criteria
  • The applicant must be able to participate in the entire judging process and the award ceremony to be held on March 8, 2025.
  • The applicant must not be a company, organization, or individual whose activities are deemed unsuitable for support, such as those that are offensive to public order and morals. Inappropriate cases include the following
    Exclusion of Anti Social Forces 1. “Anti Social Forces” means:
    (1) an organized crime group, a member of an organized crime group, a related company or association of an organized crime group, and any other equivalent person of above; or
    (2) a person who themselves or through the use of third parties conducts a demand with violence, an unreasonable demand beyond its legal entitlement, use of intimidating words or actions, damages the credit or obstructs the business of the other party by spreading false rumors or by the use of fraudulent, or any other equivalent actions of above.
    2. Each party represents and warrants that is not a person who has fallen and shall not fall under any of the followings:
    (1) the Anti Social Forces;
    (2) a person having such relationship with the Anti Social Forces that shows the Anti Social Forces’ substantial involvement in the person’s management;
    (3) a person having such relationship with the Anti Social Forces that shows reliance on the Anti Social Forces;
    (4) a person who cooperate and is involved with the maintenance or operation of any Anti social Forces by providing funding to any Anti Social Forces or any similar act; or
    (5) a person who is engaged in a socially condemnable relationship with the Anti Social Forces.
  • If the AWARD recipient or TRYOUT winner is a minor, the consent of his/her parent or guardian must be obtained. The secretariat will assist the applicant in obtaining the consent of the guardian or custodian, if any coordination with them is necessary.
  • Application form entries and submitted materials must be complete.
  • Application and materials must be submitted by the application deadline.
  • Agreement to the policies regarding personal information, intellectual property rights, and portrait rights of publicity.
  • NOTES
    Notes
    Points to be Noted Concerning Selection, etc.
    (1) Uniqueness of Application and Project Content
    The plagiarism or infringement of third-party ideas or intellectual property is strictly prohibited during any period of time related to this project. From the application stage, please be aware of the need to exercise due caution regarding the plagiarism and infringement of third-party ideas and intellectual property.

    (2) Fraud
    The term “fraud” as used in this project refers to all activities that are in violation of general laws and regulations. For example, using goods provided for research and development for purposes other than those for which they were intended is considered fraudulent.

    (3) Obligation to cooperate in surveys after the support period ends
    In order to improve the future development of the program, there is a possibility that a survey will be conducted on the status of startups and businesses status of the awardees for approximately five years after the support period.
    We kindly request the awardees to cooperate with this survey.

    (4) Notes on Application Contents
    Please do not submit any information or content that you wish to keep confidential.
    HANDLING OF INFORMATION
    Regarding the
    Handling of
    Information
    Regarding the Handling of Information
    Personal Information
  • Personal information registered with us will be used only for the purpose of communicating with you about this project, and to inform you of future events related to services provided by the Deloitte Tohmatsu Group, and will not be used for any other purpose.
  • Your name and photo may appear on the event’s website and related promotional materials for publicity purposes. Thank you for understanding.
  • Such information and content will be handled in accordance with the Deloitte Tohmatsu Group’s privacy policy and will not be provided to any third party without the consent of the individual concerned.
  • Please refer to the Deloitte Tohmatsu Group’s privacy policy at
    https://www2.deloitte.com/jp/ja/legal/privacy.html

  • Intellectual Property Rights and Copyrights
  • Intellectual property rights and copyrights related to the application belong to the applicant, but the applicant shall agree that the title of the application proposal and the name and outline of the project, as well as the name and affiliation of the applicant, may be made public on the official website or other media at the time of the announcement of nominations.
  • When submitting a proposal, it is the responsibility of the applicant to confirm in advance the rights and other related matters and to carry out protective procedures. (The organizer and secretariat will not be held responsible for any problems related to rights.)
  • If there is any suspicion of infringement of the intellectual property rights of others, or if such infringement is discovered, the award may be revoked.

  • Rights of Publicity
  • All photographs, videos, and recordings taken during the event scheduled for March 2, 2024, to announce the winners and present awards belong to the organizers. These materials may be published on Internet sites, newspapers, magazines, and TV programs. Participants are deemed to have agreed to the filming and publication of their photographs and videos before participating in the event.

  • Cancellation of Participation and Awards
  • If, during participation (application) in the Competition or after receiving an award, the Organizer discovers facts that make the Participant unsuitable for participation or award winner in the UPDATE EARTH, NIPPON INNOVATION AWARD, or NIPPON INNOVATION TRYOUT, the Organizer reserves the right to cancel the participation or revoke the award.
  • FAQ

    A.UPDATE EARTH offers entrepreneurship training courses for individuals across various age groups, including children, students (elementary, junior high, high school and university), and working adults throughout Japan. It aims to expand the foundation for entrepreneurship and collaborates with various innovation awards and business contests to gather diverse business ideas nationwide. Additionally, We provide a comprehensive support services, from identifying potential entrepreneurs to nurturing and supporting them.

    A.We offer entrepreneurship courses to over 100 high schools and universities.

    A.NIPPON INNOVATION AWARD focuses on revolutionary ideas for the earth, whereas NIPPON INNOVATION TRYOUT includes the submission of a business plan.

    A.No, There is no requirement for a specific business domain as long as it is a viable business idea. We welcome ideas and business plans in all genres, including space, agriculture/fishing, education, sports, medicine, food, tourism, environment, security, ICT, web3, metaverse/XR, regional revitalization, and more.

    A.A. Participation is free of charge.

    A.During the review process, you may be asked to revise your application or provide additional information, schedule an interview, or respond to an interview survey. If you are selected, for an award, your participation in the award ceremony will be requested.

    A.Yes, it is possible. Please fill out the supporter nomination form.

    A.Yes.

    A.If you need to revise your submission, or add or replace materials, please submit the correct information. Additionally, submit the contact form with the following details:
    ・Number to be invalidated
    ・Number to be validated
    ・Application title
    ・Your name
    ・Telephone number

    A.If you have any questions about cancellation, please contact us using the inquiry form with the following information.
    ・Reception number and proposal title to be cancelled
    ・Your name
    ・Telephone number

    A.Please submit separate forms for each idea.

    A.Yes, if you plan to start a business and can submit a business plan.

    A.Please contact us using the Contact form.
    UPDATE EARTH Foundation UPDATE EARTH Competition Secretariat
      update_earth@tohmatsu.co.jp
     update-earth.com