COMPETITION
2025
UPDATE EARTH Compeititon
NIPPON
INNOVATION
AWARD
2025
UPDATE EARTH Compeititon
NIPPON
INNOVATION
TRYOUT
About “UPDATE EARTH Competition”
UPDATE EARTH Competition is one of the largest business competitions in Japan. It's open to individuals of all ages and business backgrounds, from students to entrepreneurs, and consists of two categories: the NIPPON INNOVATION AWARD and the NIPPON INNOVATION TRYOUT. It aims to discover and support innovative talent and resources, while fostering the creation of groundbreaking business ideas. It achieves this by expanding opportunities for matching various players and companies, increasing public recognition and cultivation of entrepreneurs, and providing PR opportunities. This competition broadly invites and recognizes business ideas and plans designed to UPDATE the Earth. The UPDATE EARTH Competition is a foundational initiative of UPDATE EARTH, focused on the 'discovery' and 'growth' of innovators.
 
In collaboration with innovation awards and contests across Japan, we will invite prominent entrepreneurs, investors, supporters, and judges active on a global scale to present awards to the most outstanding entrepreneurs and startups in Japan today. In addition, the event facilitates networking opportunities for attendees and speakers aiming to further revitalizing Japan's innovation ecosystem.
 
DIVISIONS
Aplication Categories
 
NIPPON INNOVATION AWARD
Uncovering business ideas
 
 
We are looking for
business ideas
that have the potential to "UPDATE the Earth"
 
 
We are looking for
 
business ideas
that have the potential to "UPDATE the Earth"
NIPPON INNOVATION TRYOUT
Business Development Support
 
 
For "Born Global Entrepreneurs" we are committed to providing
a conducive business growth environment
and offer a variety of business growth support such as investment and PR
 
 
For "Born Global Entrepreneurs" we are committed to providing
 
a conducive business growth environment
and offer a variety of business growth support such as investment and PR
Supporters' Recommendation
 
Recognizing SupportersWho Contribute to Updating the Earth by

Supporting Entrepreneurs

 
 
Recognizing Supporters Who Contribute to Updating the Earth by Supporting Entrepreneurs
 
GUIDELINE
REQUIREMENTS
Eligibility
Criteria
  • The applicant must be able to participate in the entire judging process and the award ceremony to be held on March 8, 2025.
  • The applicant must not be a company, organization, or individual whose activities are deemed unsuitable for support, including those that violate public order and morals. Ineligible cases include the following:
    Exclusion of Anti-Social Forces 1. “Anti Social Forces” means:
    (1) an organized crime group, a member of an organized crime group, a related company or association of an organized crime group, and any other equivalent entity or individual; or
    (2) Individual or entity that, either directly or through third parties engages in actions such as: making demands through violence, issuing unreasonable demand beyond its legal entitlement, using intimidating words or actions, damaging the reputations or obstructing the business of the others throughfalse rumors fraud, or any other equivalent behaviors.
    2. Each party represents and warrants that they are not, and shall not fall under, any of the following:
    (1) A member of Anti Social Forces;
    (2) A person with a relationship indicating substantial involvement of Anti-Social Forces in their management;
    (3) A person with a relationship indicating reliance on Anti-Social Forces;
    (4) A person who cooperate with and is involved in the maintenance or operation of any Antisocial Forces by providing funding and engaging in similar acts; or
    (5) A person engaged in a socially condemnable relationship with the AntiSocial Forces.
  • If the AWARD recipient or TRYOUT winner is a minor, the consent of his/her parent or guardian must be obtained. The secretariat will assist the applicant in securing the consent of the guardian or custodian, if any coordination with them is necessary.
  • Application form entries and submitted materials must be complete.
  • Application and materials must be submitted by the application deadline.
  • Agreement to the policies regarding personal information, intellectual property rights, and portrait rights of publicity.
  • NOTES
    Notes
    Points to Note Concerning Selection, and Related Matters.
    (1) Uniqueness of Application and Project Content
    The plagiarism or infringement of third-party ideas or intellectual property is strictly prohibited at any stage of this project. Applicants are advised to exercise due caution from the application stage to avoid any actions involving plagiarism or infringement of third-party ideas and intellectual property.

    (2) Fraud
    The term “fraud” in the context of this project refers to any activity that violates general laws and regulations. For example, using goods provided for research and development for purposes other than their intended use is considered fraudulent.

    (3) Obligation to cooperate in surveys after the support period ends
    In order to improve the future development of the program, Surveys may be conducted to assess the status of startups and businesses of awardees for approximately five years following the end of the support period. Awardees are kindly requested to cooperate with these surveys.
    (4) Notes on Application Contents
    Applicants are advised not to submit any information or content that you wish to keep confidential.
    HANDLING OF INFORMATION
    Regarding the
    Handling of
    Information
    Regarding the Handling of Information
    Personal Information
  • Personal information registered with us will be used only for the purpose of communicating with you about this project, and to inform you of future events related to services provided by the Deloitte Tohmatsu Group. It will not be used for any other purpose.
  • Your name and photo may be displayed on the event’s website and related promotional materials for publicity purposes. Thank you for understanding.
  • All information and content will be handled in accordance with the Deloitte Tohmatsu Group’s privacy policy and will not be shared with any third party without the consent of the individual concerned.
  • For more details, please refer to the Deloitte Tohmatsu Group’s privacy policy at
    https://www2.deloitte.com/jp/ja/legal/privacy.html

  • Intellectual Property Rights and Copyrights
  • Intellectual property rights and copyrights related to the application belong to the applicant, but the applicant shall agree that the title of the application proposal and the name and outline of the project, as well as the name and affiliation of the applicant, may be made public on the official website or other media at the time of the nomination announcement.
  • Applicants are responsible for confirming the rights and other related matters and ensuring proper protective measures are in place prior to submission. (The organizer and secretariat will not be held responsible for any issues related to rights.)
  • If there is suspicion or evidence of intellectual property rights infringement, the award may be revoked.

  • Rights of Publicity
  • All photographs, videos, and recordings taken during the event scheduled for March 2, 2024, to announce the winners and present awards, are the property of the organizers. These materials may be published on websites, newspapers, magazines, and TV programs. By participating in the event, participants are deemed to have agreed to the filming and publication of their photographs and videos.

  • Cancellation of Participation and Awards
  • If, during participation (application) in the Competition or after receiving an award, the Organizer discovers facts that make the Participant unsuitable for participation or award winner in the UPDATE EARTH, NIPPON INNOVATION AWARD, or NIPPON INNOVATION TRYOUT, the Organizer reserves the right to cancel the participation or revoke the award.
  • FAQ

    A.UPDATE EARTH offers entrepreneurship training courses for individuals across various age groups, including children, students (elementary, junior high, high school and university), and working adults throughout Japan. It aims to expand the foundation for entrepreneurship and collaborates with various innovation awards and business contests to gather diverse business ideas nationwide. Additionally, We provide a comprehensive support services, from identifying potential entrepreneurs to nurturing and supporting them.

    A.We offer entrepreneurship courses to over 100 high schools and universities.

    A.NIPPON INNOVATION AWARD focuses on revolutionary ideas for the earth, whereas NIPPON INNOVATION TRYOUT includes the submission of a business plan.

    A.No, There is no requirement for a specific business domain as long as it is a viable business idea. We welcome ideas and business plans in all genres, including space, agriculture/fishing, education, sports, medicine, food, tourism, environment, security, ICT, web3, metaverse/XR, regional revitalization, and more.

    A.A. Participation is free of charge.

    A.During the review process, you may be asked to revise your application or provide additional information, schedule an interview, or respond to an interview survey. If you are selected, for an award, your participation in the award ceremony will be requested.

    A.Yes, it is possible. Please fill out the supporter nomination form.

    A.Yes.

    A.If you need to revise your submission, or add or replace materials, please submit the correct information. Additionally, submit the contact form with the following details:
    ・Number to be invalidated
    ・Number to be validated
    ・Application title
    ・Your name
    ・Telephone number

    A.If you have any questions about cancellation, please contact us using the inquiry form with the following information.
    ・Reception number and proposal title to be cancelled
    ・Your name
    ・Telephone number

    A.Please submit separate forms for each idea.

    A.Yes, if you plan to start a business and can submit a business plan.

    A.Please contact us using the Contact form.
    UPDATE EARTH Foundation UPDATE EARTH Competition Secretariat
      update_earth@tohmatsu.co.jp
     update-earth.com